SINGAPORE, 25 January 2018 – Harmony Guitars returns to the market today, announcing a new range of guitars and amps at the Winter NAMM Show in Anaheim, California and showing off their latest run of prototypes. Harmony’s new line up of products are inspired by the brand’s past, but revamped for the modern player.
Founded in 1892 and fast securing its position by the 1920s as an iconic brand in American music history, Harmony is warmly remembered by many musicians as the maker of their first guitar – the one that got them started and nourished a deep love of music. Harmony is proud to return with a refreshed brand ethos: ‘ give someone a Harmony, and they’ll make it their own ’. This is no better shown than through the diverse group of artists that have played on Harmony Guitars in the past, from Elvis to Keith Richards to Brittany Howard and St. Vincent.
Harmony’s return to the market is under the BandLab Technologies banner as part of the group’s portfolio of music-focused brands. CEO of BandLab Technologies, Meng Ru Kuok, says: “Harmony is an iconic and special brand. It means so much to people around the world and we’re very proud to be part of continuing to tell its story. When getting to know a brand like Harmony, it was important not just to reissue classic models – what we did was to combine the best of the past and present to create a new range of guitars and amps that will appeal to everyone, whether amateur or professional. Harmony has truly been a cherished brand for musicians and we’re excited to see our new guitars and amps be an important part of the story for the next generation of musicians.”
The newly released Harmony Silhouette, Rebel and Jupiter guitars are inspired by the shapes and sounds of the past. They feature custom-voiced Harmony gold foil pickups, high quality tonewoods, improved bolt-on construction, and beautiful body contours and arm rests for an enhanced playing experience. Leveraging more than 100 years of manufacturing experience from the legendary factory at 225 Parsons Street in Kalamazoo, MI, Harmony will be producing globally with a universal commitment to innovation and the highest quality of manufacturing.
The Harmony amp line will include a range of new combo amps, cabs, heads and a reissue of the classic 8418 Harmony amp. Boasting custom hand-wiring, single 12” Jensen speaker, analog spring reverb, tremolo and pull boost, unique angled baffle design for a more radiant sound, and stylish leather handle with cast stainless steel reinforced brackets for everlasting strength. Harmony’s new range of guitars and amps will be available from Q2 2018, with more details and pricing to come.
Inspired by the iconic Harmony shapes and sounds of the past, our new range of solid body electric guitars are thoughtfully crafted for the modern musician.
Harmony Series 6 Amps:
Combining the best techniques of the past and present to create the new range of Harmony Series 6 amplifiers. Available in
H605, H620, H650, H650 Head and H6112 Cab.
Harmony 8418 Model Reissue:
Boasting custom hand-wiring, single 12” Jensen speaker, analog spring reverb, tremolo and pull boost, unique angled baffle design for a more radiant sound, and stylish leather handle with cast stainless steel reinforced brackets for everlasting strength.
The Harmony Company was founded by Wilhelm Schultz in 1892. Building on a cherished catalogue of instruments from electric and acoustic guitars to violins, Harmony established itself as one the most successful American musical instrument companies in history. Reintroduced to the market in 2018 by BandLab Technologies, Harmony returns with a range of guitars, amps and accessories.
About BandLab Technologies:
BandLab Technologies is a collective of global music brands with a vision to connect the world of music. Together, our brands share a passion. We’re driven by integrating the physical, digital and social supply chain, to enable better experiences, opportunities, and connections for all music lovers.
BandLab, the group’s flagship digital product, is a social music platform that enables creators to make music and share the creative process with other musicians and fans. Other notable brands within the portfolio include Rolling Stone, the world’s leading voice in pop culture and music since 1967, MONO, an award-winning music lifestyle product company, and Swee Lee, Asia’s leading online retailer and distributor of musical instruments and pro-audio brands.
Established in 2016, BandLab Technologies is headquartered in Singapore.